I'm Ashli, the owner and lead designer/developer at Basis. We design brands and build websites for ecommerce retailers. In this newsletter, I share weekly small biz reflections and helpful tips and tricks to help you grow your brand.
Love Letter to A Snail π
I've been thinking a lot about the Slow Food Snail of Approval. Do you have this in your area? I hadn't heard of it before we moved to Jacksonville, but it's a certification that many restaurants proudly display that shows their commitment to:
I was joking with a friend that I wanted Basis to have a Slow Food Snail of Approval sign on my studio door, mostly as a reminder to myself that good things take time. It's okay to be slower with replies and design. Slow work is often the most thoughtful and most creative work. But after reading on the actual mission of Slow Food, I think there is a lot that can truly be applied to any small business. Collaborating with culturally diverse teammates, providing exceptionally helpful support to my team and clients, being involved in the community, and actively holding myself accountable to inclusive business values β wow, that is what it's all about right there. I printed a little snail and taped it on my computer as a reminder that these values take priority above all... even if doing the work at a slower pace is the natural outcome of that prioritization. Will you send me a review?100% of my business is referral-based... and I am so grateful for that! I work with great people that send more great people. I am planning to add some testimonials to my website and proposals this year. If you've enjoyed working with Basis, would you reply to this email with a testimonial that I can quote from your brand? It would mean the world to me! A ResourceThis one is for you, Shopify peeps! I've been installing the Flash app for clients left and right, and we are seeing huge improvements in Google Pagespeed scores β some clients have gone from scores in the 20s to scores in the 90s (!!!). The app is $20/mo, and I'd be happy to help you configure it at no charge if you want to try it out! Just shoot me a note and I'll set you up! 3-2-1 Launch!
What have you been up to? I'd love to hear! Ashli |
βBasis is an independent creative studio that believes how you sell is just important as what you sell. Read our manifesto.β If you liked this email, share it with a friend! And if someone shared this email with you and you want to make sure you receive it each week, you can subscribe here. β |
βThe Basis Newsletter
I'm Ashli, the owner and lead designer/developer at Basis. We design brands and build websites for ecommerce retailers. In this newsletter, I share weekly small biz reflections and helpful tips and tricks to help you grow your brand.
Last week was the summer solstice, and with the lengthening of sunlight with each passing month, I have felt a lengthening in my capacity. I mean that in a very literal work-sense: I have more capacity for projects, more time in my calendar. But also feel myself growing in capacity for those less tangible things, too. I have more capacity creatively. My kids are now ten and six... old enough to sleep in a tiny bit, dress themselves, entertain themselves for longer bits of time... and with...
Last year around this time, I wrote a vision for what I wanted Basis to be like in 2023. I just revisited it and am now sitting here teary-eyed. I'm proud to say we achieved 90% of the items laid out in the vision, but even moreso that I didn't waver from it: I knew myself and my desires so deeply that nothing was able to steer me down I path that I didn't proactively choose. For a Type A People Pleaser, this is huge. Some of the highlights from that document included: Itβs January 9, 2024....
The last time I wrote a newsletter was a month ago, and I wrote about how I wished I could take a break and fix everything. While I haven't done that exactly, I have had a pretty spacious month personally and professionally, and I've experienced so many moments of serendipity during these widened spaces of time. For example, I found myself with time to skip my usual Instacart order, and instead went to the store myself and walked up and down the aisles, checking out foods I've never tried,...