Ashli from Basis here! It's been nearly 18 months since I last sent an email newsletter. To be honest, I wasn't sure I had anything to say. When I send an email, I don't want to add more noise. And with the onslaught of AI slop and the ability to generate anything at anytime, nothing I wrote felt worthy of sharing.

But, I've come out the other side deciding that humans sharing their creativity with each other still feels meaningful. So over the next few months, I want to share some of the magic we've been making over here at Basis.

Project Highlight: GoMacro's Website Redesign
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A Brand That Deserved a Better Website

GoMacro makes clean, organic protein bars with a mission that's easy to root for: the belief that small, thoughtful choices can add up to real change for our communities and the planet. Their bars are vegan, sustainably grown and inspired by nature.

Their website, though, wasn't quite telling that story. The on-site visuals were extremely dated with no taste appeal. Case in point:

Clean Design for a Clean Protein Bar

Our team designed a custom Shopify site that reflects who they really are: clean, sustainable and inspired by the natural world. Every page was built to feel grounded yet elevated, the way you'd expect from a premium product that takes its sourcing seriously.

A Fresh Start on Shopify With the design direction set, we rebuilt the entire site on Shopify Plus, moving them away from a dated platform that was difficult to update or innovate on. Shopify gives GoMacro a faster, smoother shopping experience and a checkout that makes it easier for customers to get what they came for. We also set the foundation for strong search visibility and made sure the site meets WCAG accessibility standards, so everyone can shop with ease from day one.
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Everything Working Together Behind the scenes, we connected all the systems that keep an operation like GoMacro's running: inventory, shipping, customer service, email and text marketing, retail store locators, wholesale, and more. We also built a brand new rewards platform and brand ambassador platform.

Everything now works together automatically, which saves the team time and cuts down on the manual busywork that used to slow them down. We also built several shopping experiences into a single store, including their main retail site, a private catalog for employee merch and a wholesale portal for business buyers.

Let's Build Yours If you're an e-commerce brand looking to improve conversion or better connect with your audience, we'd love to chat with you. Just reply to this email. Can't wait to connect.

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​Basis is an independent creative studio that believes how you sell is just important as what you sell. Read our manifesto.​

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