I'm Ashli, the owner and lead designer/developer at Basis. We design brands and build websites for ecommerce retailers. In this newsletter, I share weekly small biz reflections and helpful tips and tricks to help you grow your brand.
LOL MOVIE REFERENCES (+ free coffee)
A text I just received "Ashli, I love you, but the movie you were referencing is Field of Dreams". ๐๐ Future reference: don't let me quote movies or use sports references. I'm terrible at it and mix up references/actors/plot lines regularly. Here's a coffee gift card you can use right now by way of apology / laughing at our mistakes together. Just show the QR code at Starbucks... it's got $25 on it and when it's gone, it's gone! Ashli |
โBasis is an independent creative studio that believes how you sell is just important as what you sell. Read our manifesto.โ If you liked this email, share it with a friend! And if someone shared this email with you and you want to make sure you receive it each week, you can subscribe here. โ |
โThe Basis Newsletter
I'm Ashli, the owner and lead designer/developer at Basis. We design brands and build websites for ecommerce retailers. In this newsletter, I share weekly small biz reflections and helpful tips and tricks to help you grow your brand.
This week, we launched a new website for Kefir Lab! Kefir Lab makes probiotic drinks for people who actually care what's in them. They are sold nationwide in stores like Whole Foods, Erewhon, and Sprouts... but their website was outdated and needed a makeover. Project Highlight: Kefir Lab's Website Redesign Visit kefirlab.com Redesign Goal: Lifestyle Brand, Clinical Backbone Kefir Lab's site felt clunky, dated and clinical. It wasn't landing with their core audience: Gen Z and millennial...
Ashli from Basis here! It's been nearly 18 months since I last sent an email newsletter. To be honest, I wasn't sure I had anything to say. When I send an email, I don't want to add more noise. And with the onslaught of AI slop and the ability to generate anything at anytime, nothing I wrote felt worthy of sharing. But, I've come out the other side deciding that humans sharing their creativity with each other still feels meaningful. So over the next few months, I want to share some of the...
Ashli here! It's been a while... eight months actually! For a long while, I've felt like I lost something meaningful to say that felt worthy of being in your inbox. Basis got busy, holidays happened, the world got loud, and the internet just has been feeling weird to me. Last night, I watched a video of Dan Levy talk about the process of making creative things and what he said really resonated. You can watch at the link above, but I typed it out below โ in its entirety โ to share here. (I'm a...