I'm Ashli, the owner and lead designer/developer at Basis. We design brands and build websites for ecommerce retailers. In this newsletter, I share weekly small biz reflections and helpful tips and tricks to help you grow your brand.
The Busiest Birthday
Last week I celebrated my birthday during such a busy week personally and professionally that I barely took time to acknowledge it happened. In the span of a week, I launched three websites, played in five — wait, actually, six — tennis matches, got everyone to after-school activities mostly on time, and remembered to show up for two different kid parties this weekend. This ability to mute my life and just tune into the pressing tasks at hand has always been my biggest blessing and biggest curse. (The inability to say no to pretty much any social event is just a curse... ask my husband.) But, on Sunday, I sat outside with a heavy quilt and a hot coffee under a crisp autumn sky. I took many, many deep breaths until I felt my whole body soften and relax. Then, I wrote down what I wanted most in the next trip around the sun. Here’s what I wrote: I want more calm, even at the cost of growth. I want more communal support, even at the cost of my own ego. I want deep roots, even at the cost of a wide reach. A ResourceIn the spirit of finding calm, I've been working hard to find a better way to manage my tasks and ensure I don't let things slip through the cracks. I'm playing with Motion to help use AI to build my schedule, and it's been really helpful! It's kind of $$$, but the routine of immediately adding tasks to a list is a gift unto itself, and watching my calendar reshuffle as priorities inevitably change has been pretty cool. Unrelated, but also super helpful: my bookkeeper recommended Hubdoc as a way to quickly organize receipts. Every time a new invoice comes to my email, I just forward it to a special email address that scans the doc and automatically finds and attaches it to Quickbooks transaction. Easy peasy bookkeeping. In Our Launch Era 🚀
Have a great week! Ashli |
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The Basis Newsletter
I'm Ashli, the owner and lead designer/developer at Basis. We design brands and build websites for ecommerce retailers. In this newsletter, I share weekly small biz reflections and helpful tips and tricks to help you grow your brand.
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